Social media is taking the power away from money and giving it to “the good ideas” and those who posses them.
In the past, the only way to bring attention to your brand was to spend a shit-ton of money developing marketing and brand campaigns and then paying even more for ad-space and media-buys to get the word out. It helped if your idea was a good one, but that was never enough. This adversely weighted the “value” of a campaign on the media buy and the marketing budget rather than on...
This TED video by Clay Shirky really stands on its own. It is a great analysis of media, how it has changed over time and how content providers of every type need to fully understand how the new, social web changes the game. How has your discussion changed in the era of social media?
Though I still feel that the name, "iPad" is truly awful, after meeting up with an old friend and colleague yesterday, my overall thoughts on this product have changed a bit. See, Scott is a media guy and one who, when we first met, really didn't like Apple products at all (Interesting combination, I know.). He is now firmly on board with the Apple brand and even talked at length with me yesterday about the iPhone, his Mac Mini to AppleTV home theater network and, yes, his desire to get an...
Disclaimer: Mini calendars are great for event, time-sensitive type of posts. I'm cool with that usage, jelly bean. And with the disclaimer out of the way, let me tell you why mini-calendars that one so often sees in left / right columns to access current updates suck as a navigation device. Granted, this is a personal opinion; but it's the only one that matters. So read on, chuckle heads.
What are you clicking on?
My main issue with these mini calendars is you...
