01.18.11– The Power of "The Good Idea" Social media is taking the power away from money and giving it to “the good ideas” and those who posses them.In the past, the only way to bring attention to your brand was to spend a shit-ton of...[MORE]
05.10.10– Media in the 21st Century This TED video by Clay Shirky really stands on its own. It is a great analysis of media, how it has changed over time and how content providers of every type need to fully understand how the new,...[MORE]
04.12.10– HTML5 - Trickling in HTML5 is on the way.
For most people on the planet, this statement elicits a blank stare and perhaps a simple, "What's a 'hutml'?" response. For those of us in the business of bringing kickass...[MORE]
04.04.10– Conversion testing with Google Website Optimizer
Anyone with a website knows the importance of "conversion", whether it be converting a user from the home page to an internal page to track retention (or lack thereof), or an eCommerce website that...[MORE]